DataFam Europe is Tableau's annual European gathering — analysts, leaders, and practitioners coming together to learn, connect, and celebrate their craft. The entry installation was the first thing attendees encountered.

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Working from storyboards by an internal designer and messaging that kept evolving, I shaped the visual language, pacing, motion hierarchy, and arc — building from atmosphere to a more energetic crescendo. The Tableau community is part technical, part celebratory, and deeply human. The goal was to reflect that spirit through motion rather than state it outright.

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Designed for large-format installation, the piece loops seamlessly and is paced to draw attention without overwhelming the room.