Salesforce Unified Platform Motion
ROLE: MOTION CONCEPT & UI INTERACTION DIRECTION
For the Salesforce Platform site, I served as the motion conceptualizer and guided the direction of UI interactions, working alongside Salesforce’s internal team and the agency, Noomo. I helped shape how interface elements animate and respond, establishing motion principles, interaction timing, and transition behavior that reinforce a responsive, dynamic experience. This included defining interaction logic that supports user understanding and engagement across key UI elements.
Early Tile concepts
The motion was designed to communicate that each product area is distinct and important, while still operating as part of a unified platform. Individual titles move with equal weight and presence, but remain visually connected through shared timing, spacing, and motion behavior. Reinforcing the idea that everything lives within a single Salesforce ecosystem.
UI Interaction Concepts
I designed the motion behavior for the interactive tiles to clearly communicate interactivity while maintaining clarity and restraint. Subtle elevation, reveal, and timing cues guide attention and signal available actions, helping users understand what’s clickable without disrupting the overall layout. The motion reinforces hierarchy, affordance, and responsiveness across the experience.
Site Interaction
I designed the scroll motion to feel continuous and grounded, using subtle parallax, depth, and curved transitions to guide users through the experience. As content shifts, layers move with a shared rhythm, reinforcing the sense of a single, unified platform rather than a series of disconnected sections.
