NRF24-26
ROLE: ANIMATOR/DIRECTOR OF MOTION
NRF is the world’s premier retail event, bringing together thousands of industry leaders and innovators to explore the latest trends and technologies in retail.
NRF26
I concepted and executed the motion visuals for a massive entry banner—the first thing attendees saw as they entered the booth. The piece captured attention, communicated key themes, and set the tone for our presence, drawing audiences in and reinforcing brand storytelling in a high-traffic, high-impact environment.
NRF25
I concepted and executed motion visuals across multiple high-visibility touchpoints, including taxi topper ads throughout New York City, placements in JFK Airport, and the main entry banner at the booth. This work extended the brand experience beyond the show floor, capturing attention in transit and arrival moments and creating a cohesive, city-wide presence leading into the event.
NRF24
I led motion work across high-visibility placements throughout New York City, including taxi topper ads, JFK Airport displays, and the booth’s main entry banner. The work expanded the brand beyond the show floor, creating a cohesive presence that met audiences during arrival and transit moments leading into the event.
